Nowadays, it extends to a variety of relationships, including self-love, relatives, friends, and even pets! This means that Valentine’s Day is now a diversified consumer market, with endless opportunities for brands to attract more consumers through carefully planned and positioned campaigns.

There’s a thrilling trend of multi-dimensional cross-over in the community – The traditional notion of Valentine’s Day being solely for couples is fading away.

Step into the exciting world of 2023 Valentine’s Day content marketing trends in China and discover the three major changes that are taking the market by storm!

From the classic roses and indulgent chocolates to tantalizing cakes and perfumed makeup, to accessories and the ultimate symbol of love – couples’ handprint photo frames – your brand can create the perfect Valentine’s Day experience for all. Unlock the power of love and cater to your audience’s desire for romance with essential Valentine’s Day marketing keywords. Want to make your brand stand out? Look no further than the top two platforms for publication, Xiaohongshu and Douyin, where “Valentine’s Day” related content interaction volume occupies a staggering 47.6% and 40.4% respectively!

Get ready to spread the love with China Valentine’s Day Marketing Insights! The latest “2023 Festival Marketing Insight Report” by QuestMobile has revealed a sharp increase in the popularity of Valentine’s Day after the Chinese New Year holiday.

Soft bgm no copyright